The Diana Initiative 2021

It is human nature to form an opinion and according to research, it takes 7 seconds to make a first impression. Did you know that with every interaction you have with your network, whether this is through a conversation or through social media or through your project work, you’re building your personal brand?

Brands are used for products, businesses, celebrities or athletes, but have you ever wondered what impact you can have when you build your personal brand? Your brand is who you are and a great quote from Jeff Bezos, “Your brand is what people say about you when you’re not in the room”. A strong personal brand is important as you build your professional career.

In today’s world, it can be daunting to build your personal brand as people quick to form an impression of you. How do you build your brand? What is the value and impact of creating a personal brand? Use your brand to land job roles, speaker slots and industry recognition.

How can your personal brand overcome some of the traditional barriers and unconscious biases? Does your network see you the same way as you see yourself?

In this session, you will learn:

1- The Problem: Barriers, Pros and Cons of building your brand in information security.
2- Why building your brand is important and the impact on the sector
3- How your brand can break down barriers to entry and the importance of focusing on your purpose and passion
4- WHAT: 5 tips on what you can do to build your brand in the cyber sector
5- Tricks on how to prevent some of the challenges of branding while being your authentic self
6- Inspiring brand stories and tips from cyber security professionals: Keren Elazari, Alyssa Miller, Confidence Staveley, Farah Hawa and Selina Lam